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'EURASIA' ALSO AT THE MILAN FURNITURE FAIR

Unsere These in der Studie für L'Oreal - see Categories -  "Bei der Annäherung der beiden Kontinente machen momentan besonders die Asiaten von sich reden" - verdichtet sich laut NZZ:

 

 

Poesie & Nutzen

Zwei Designbüros aus Bangkok zeigen in Mailand Objekte, die schönes Handwerk und gelungene Form verbinden.

             

Die Ventura Lambrate, ist das Quartier Mailands neben der Porta Genova, welches während dem Salone zu besuchen, fast Pflicht ist. Während um die Porta Genova herum, vor allem in den grossen Hallen des Superstudio Piu, die etablierten Hersteller, wie Moooi, Cappelini oder Cassina, ihre Neuheiten zeigen, haben sich im Norden der Stadt, um den Bahnhof Milano Lambrate die wenig bis gar nicht bekannten Designern mit ihren Entwürfen postiert. In Hinterhofwerkstätten und bescheidenen Industriegebäuden haben sich Gestalter aus England, Skandinavien und – wie das THINKK STUDIO und dasSTUDIO 248 – aus Thailand, Seite an Seite für die Messetage eingerichtet. Die beiden Bangkoker Designbüros haben in gemeinsamer Arbeit einige Objekte entworfen, die es sich zu zeigen lohnt.

bis 22. April, Via Massimiano 6, Mailand

by Maja Fueter, interiordesign.blog.nzz.ch/2012/04/18

 

 

 

RAF SIMONS REPLACES JOHN GALLIANO AT DIOR

Simons has frequently been mentioned as a candidate to replace disgraced designer John Galliano as creative director at Christian Dior.

The job at Dior has finally been filled.

 

On Wednesday, the Paris fashion house will announce that Raf Simons will take over immediately as artistic director, replacing John Galliano, who was fired from Dior last year after he made anti-Semitic remarks. His first collection is planned for July at the fall haute couture shows.

Raf Simons’ collections were always beloved by critics, but the label might have more commercial success now with Sander at the helm – German designer Jil Sander confirmed on Feb 24 that she is returning to the label she created 40 years ago.

 

 

PATTERNS PLEASE

Solve Sundsbo/Art & Commerce for the Metropolitan Museum of Art

A digitally enhanced image by the photographer Solve Sundsbo transforms living models into museum mannequins in a photo from a book that accompanies the exhibition.

 

 

 

 

WE ARE ALL GUILTY FOR THIS MESS

Suzy Menkes for the NYTimes

The drama that started almost exactly a year ago with the breakdown and departure of John Galliano from Dior has spread across the fashion universe.

The moving end to Raf Simons’s seven years at Jil Sander dominated the Milan scene over the weekend as much as the news that Ms. Sander herself will be returning.

Speculation now has Yves Saint Laurent taking on Hedi Slimane, who was a designer choice to follow the original maestro. The idea that Mr. Slimane, who has followed a photographic career since his departure from Dior Homme, would move back to YSL, where he once designed men’s wear, has created yet-another firestorm across the cybersphere. 

 

 Hedi Slimanes current photo exhibition at L.A.'s MOCA.

Vogue's comment: You could say that since leaving Dior Homme in 2007 Hedi Slimane has become the Dr. Livingstone of 21st-century youth culture—traveling the world for the likes of French Vogue, Dazed & Confused, and i-D in search of new subcultures and the frisson of adolescence. 

___________________

 

Caught in this maelstrom are the designers. By their nature artistic and fragile people, they see themselves treated like commodities, bought and dispensed with as the corporate house pleases.

There is a reason that long-serving fashion executives have been replaced in recent years by chief executive officers whose history is in ice cream, yogurt or other marketable products. With a global society hungry for luxury, distribution and supply chains are now as important for executives as a hands-on feel for products.

                                                               

But not all the blame can be put on the corporate conglomerates, who have, like a flood tide, been inundating family-run houses. In Italy, La Familia just about hangs in there, hoping that each generation will serve up a smart son or daughter. But it is increasingly hard for small Italian brands to keep a mom-and-pop business going, especially when China’s industrial base for fashion will soon outstrip Italy’s.

Designers, too, are not blameless victims of the new deal. 

 

SAVVY CHINESE CONSUMER COMES OF AGE

FOLLOW UP THE STUDY FOR L'OREAL

Patti Waldmeir in Shanghai for FT.com reports on the new Chinese middle class consumer:

 There are two kinds of “made in China”: made in China for export, and made in China to be palmed off on hapless consumers at home.

For years the gap in quality has been wide. Chinese consumers received the worst that “made in China” had to offer; all the good stuff ended up at Walmart.

(..) But the country’s middle class is learning that there is more to life than showing off.

Tesco, the UK retailer, says the Chinese middle class is “becoming increasingly sophisticated in the quality of products they purchase”, including buying more foreign and high-end brands, not just safer food.

“From fruit to paint, Chinese are willing to pay for something with a safety seal,” says Shaun Rein, author of The End of Cheap China.

That may sound like good news for multinational brands, because they – rightly or wrongly – are perceived as having the edge on quality.

The Chinese shopper has come of age, not just in the world’s premier shopping destinations but in the malls and high streets back home. “Made in China” will never be the same again.

 

Entire article

 

 

BASIS-INTERVIEW MIT ILSE CRAWFORD FÜR DIE L'OREAL STUDIE

Die Design-Visionärin Ilse Crawford beantwortete meine Fragen für die Recherche unserer Studie für L'Oreal in einem persönlichen Interview:

 

Ilse Crawford zeichnete als Jurorin im Oktober 2011 am Insidedesign Festival in Barcelona die Arbeit des chinesischen Designers Neri&Hu als BEST INTERIORDESIGN OF THE YEAR aus. In der Vorentscheidung pro Kategorie kamen erstmals die Hälfte der ausgezeichneten Gewinner aus der südlichen Hemisphäre. 

Beatrice Hirt - The world’s best Interior that you and the other jury member have awarded at the Insidedesign Festival, The Waterhouse at South Bund by Neri&Hu, is representing a harmony in cotrasts.What did you especially love at this project, what makes it the best of the best?

 

Ilse Crawford - It was hard to make such a judgement; in the final line up for the Inside Festival there were some very different projects. From a museum installation to a football training school.  So we looked at the context, content and effect. This project must have been hard to do. To persuade the client to do a project that involved preserving the identity of a Shanghai lane house cant have been easy.It was executed very intelligently..with references to the life in the houses such as keeping the stairways and the distinction between the different houses. And it is an example of how by demonstrating how they can generate economic value, such culturally significant buildings can be preserved.

 

BH - You are both virtuosic players with the contrasts. Where do you see the difference in your design expression?

 

Ilse Crawford -In execution Neri&Hu’s approach is a touch more cerebral than ours.

 

BH - The surprise of this festival were the big number of winning projects of designers from the south hemisphere. How do you explain their rising success in Europe even though their cultural and mental heritage is very different?

 

Ilse Crawford  - There were some really excellent projects. Good design speaks across cultural boundaries. 

 

 

L.E.D. BOARDING

Enjoy Jacob Sutton's L.E.D. surfer movie 

 

Fashion photographer and filmmaker Jacob Sutton, who has created work for the likes of Hermès, Burberry and The New York Times, spent three nights on a skidoo with his trusty Red Epic camera at temperatures of -25C to snap Hughes carving effortlessly through the deep snow, even enlisting his own father to help maintain the temperamental suit throughout the demanding shoot.

 

 

 

 

WE LOVE THE BUGS TREND

 

               

         British photographer Tim Walker loves the bugs too! For Love Magazine

referring to our Design Trendforecast in the Ornaris Trade Show Magazine

 

 

 

 

EURASIA STUDY FOR L'OREAL

CASE STUDY

STUDIE für L'OREAL

STUDIE zu deckungsgleichen Konsumtrends in Asien und Europa.

Coverpage der Studie für unseren Kunden L'Oreal

Sowohl die soziokulturellen als auch die formalen Trends in Europa und Asien nähern sich an. Interviews mit bedeutenden Zeitzeugen, Studien, Media- und Streetscouting boten die Grundlage zu den validierten Trends. 

 

Studienresultate im Folder für unseren Kunden L'Oreal

 

Mit Updates auf unserem Blog, in unserer Kategorie *CLIENTS Trend Follow Up und in Medienartikeln dokumentieren wir laufend die Entwicklung der Trends.

 

 

NEW AESTHETICS IN OUR DESIGN FORECAST

 

for the Ornaris trade show magazine

by Beatrice Hirt

 

GIVENCHY POESIE

Défilée Haute Couture 2012

 

 

 

LANVIN'S DUPER-FUN VIRAL CAMPAIGN VIDEO

 

one more time because it's oh-so-awkward!

 

 

 

641.821 viewers 

 

 

 

 

 

 

 

NOBODY DOES IT BETTER

Vivienne Westwood's homage to David Attenborough in Milan

 

The Telegraph, London

"Our collection is in support of David Attenborough's documentary series Frozen Planet," said Dame Vivienne in a press release. The reason, apparently, is that she was miffed to learn that the final episode - "where he explains that we humans are responsible for the ice melt" - will not be aired in the United States.

 

 

 

THANK YOU FOR ALL THE GREAT MOMENTS WE COULD SHARE

 

                            WISH YOU HAPPY HOLIDAYS!

 

              


Marlies Pekarek

FASHION LOVES ARTWORK LOVES ASIA

 

Prada's Real Fantasie Lookbook 

 

by director James Lima

James has directed, designed, and created visual worlds for three of the greatest directors of our time. James Cameron, Steven Spielberg, and Joe Pytka.

When Miuccia Prada, the inventive and bold genius behind thePRADA fashion empire looked for the right director, she hired James to direct TREMBLED BLOSSOMS, the most ambitious and inspired CG animated fashion film of the decade.

It was no surprise that when Madonna, looking for the right director for a CG animated film, hired James to direct RAIN, the mash-up music video for her Sticky & Sweet Tour.

His latest directorial project “The Love Thing” for Love Magazine once again teamed James with mega Designer Pradaand Editor/stylist Katie Grand to produce the innovative online hit.

 

ONLINE & OFFLINE SHOP ARCHITECTURE

The window frame of this Beijing boutique by Japanese studio Nendo is repeated into the depths of the store.

Nendo designed the repetitive display system to recreate the experience of flicking through images on the pages of a catalogue.

 

 

 

COGGLES.COM

There's plenty of web shops out there, masses of online supermarkets flogging either super luxe and conceptual goods or cheap as chips threads. The most exciting trade has arguably moved in from Bond and Sloan Street to the world wide web. Coggles is one of the winners in this fashionable retail jungle, having found the right balance between high end brands like Comme des Garcons, Damir Doma and See by Chloe and more reasonable priced goods from Penfield, Our Legacy and David David.

But there are other elements to Coggles that make the boutique stand out amongst its peers. There's a strong sense of Coggles selling a style, rather than fashion. Except for clothes, you can also buy books, vintage pieces, magazines and bicycles. The site is clearly beyond just picking up the latest trends, it's about sustaining a lifestyle. By David Hellqvist

 

 

 

EYE CANDY MEETS OPEN EAR

H&M - Versace Campaign makes magic with their communication design on a high-end-fashion level. Stunning music accompaignements and the implementation of a little extra arty movie for an impactful and effective communication to various target groups!

More is more, indeed !

Campaign Video

 

 

 

 

 

 

 

RICCARDO TISCI'S EXSTASIS

 

Givenchy's Designer Riccardo Tisci directed this visual meeting of minds between Dazed's (and Confused Magazine) former fashion director Katy England and art shaman Matthew Stone.

 

 

 

Models that the legendary designer has championed over the years present personally from his six year reign at Givenchy.

 

 

 

 

NEW YORK'S LOW LINE REANIMATION

A plan for a new park banks on subterranean photosynthesis.

Rendering: Courtesy of Raad Studio

“We’re channeling sunlight the way they did in ancient Egyptian tombs, but in a supermodern way.” Ramsey envisions a stand of dozens of lamppostlike solar collectors on the Delancey Street median, feeding a system of fixtures down below.

Land for parks is so scarce in Manhattan that the city’s most generous new green space, the High Line, occupies an elevated railway. Now three urbanist ­entrepreneurs hope to mine roughly two acres of green space under the city streets.

Transforming an old freight line into an attractive strip of greenery, this trio wants to convert the vast and dank trolley terminal that has sat disused on the Lower East Side for six decades into a park that they are calling Delancey Underground but will inevitably be known as the Low Line.

NYMagazine

read  more

 

VIVIENNE WESTWOOD'S VENTURES AN OTHER SIDESTEP

African beauty meets European Beauty...

in her new campaign produced in Kenja.

 

 

 

 

CELEBRATED POETRY

      
 

Phantasy, Back-light images, photographer Hans Feurer und Designer Marcel Wanders are the stars of this movement. At the current London Design Festival Wanders presents a photographic installation featuring mermaids exploring the Moooi collection.

 

      

image@dezeen.com

 

POOR SPACE, RICH IDEA

Kate Moss bringt es auf den Punkt: ' Mit dem konventionellen Fliegen bin ich durch. Das ist ja der pure Stress. Ich will eine eigene Linie, "Kate Air" wäre ein hübscher Name, finde ich.'    (Vogue) 

The Russian Architects Arch Group propose an other solution: 'If you want to sleep while waiting for your plane or train, you face many security and hygiene problems. We believe that urban infrastructure should be more comfortable. For this purpose we have developed Sleepbox. It provides moments of quiet sleep and rest without wasting time in search for a hotel.'

    

The Sleepbox unit at Moscow’s Sheremetyevo airport contains two beds and can be rented for between 30 minutes and several hours.

    

The architects are aware of the intense service after each user and proposed a sheet changing mechanism, but for the moment their main task is to make Sleepbox affordable...and some much needed fine tuning, see comments.

   

But as long as we can't afford our own airline, we are more than happy to follow up the Japanese and Russian prototypes for comfy air travel?

 

 

MODERN TIMES

    Was Walter Pfeiffer fotografisch umsetzt, rückt Lichtjahre in die Zukunft.

 

'Woran man merkt, dass die Bilder von mir sind?

Erstens: Die Art, wie das Modell dasteht....

 

...zweitens: die Umgebung, drittens: der Farbenmix, und....

 

....viertens: der Ausschnitt.' (Walter Pfeiffer)

 

INDIVIDUALITY GOES CORPORATE

 

Close your eyes and envision the prototypical perfumer or architect. Now open them and glance at Ben Gorham, covered in tattoos or Peter Marino (Video) in his unchanging uniform of biker leathers and cap. You can be forgiven if the two images don’t exactly jibe.

 

             

                               Architect Peter Marino, N.Y.

 Individuality is now accepted up to the executive suite: Gorham (below) is the driving force behind Byredo Parfums, the Stockholm-based fragrance house that he launched in 2006  and Marino, best known as the retail design guru behind Barneys’ Madison Av. as well as the go-to architect for Chanel, Fendi, Zegna, Christian Dior, and Louis Vuitton, see also page 10 in our bi-monthly POOL Report.

 

 

                                 

                                               Ben Gorham, Stockholm

 

 

 

 

MÖBELBRANDS ALS DISPLAY-PARTNER

 

Globus am Bellevue nutzt seit Langem die Synergien zu Interio und verschafft der Verkaufsfläche ein Upgrade mit Möbel-Trouvaillen aus dem Partnerhaus. Jetzt zieht Jelmoli nach und toppt die Idee mit einem Gesamtkonzept von Bliss, dem Zürcher Spezialisten für restaurierte Möbel aus den 50er und 60er-Jahren.

 

                            "WIR LASSEN TRÄUME WAHR WERDEN", BLISS INTERIOR

            
 
 

Das junge Team gestaltet nicht nur die Herren-Etage und das Jelmoli Magazin, sondern auch die Schaufenster....

 

...und ergänzt das Display mit Sprechblasen zu Lebensweisheiten aus dem Alltag der damaligen Zeit ergänzt! DER ultimative Eyecatcher!

 

 

LONDON SNAPSHOT

 

Street art in London's East End

 

by our scout in London

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                                             CASE STUDY for our client PUBLIBRANDS

                                                                              As editor in chief Beatrice Hirt is responsable of the Zurich sur la Terre Luxury City Magazine, produced in coordination with the international editorial team in Geneva.

She also produced the Zurich section (the first 33 pages) with contributers support. 

 

 

BRANDS AND ART

 

        

        Chanel -  video artworks for retail facades and interiors

 

 

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                                                                                    CASE STUDY III for our client PUBLIBRANDS

                                                                                    As editor in chief Beatrice Hirt was responsable for the relaunch concept of the Zurich sur la Terre Luxury City Magazine, and the quarterly production in coordination with the international editorial team in Geneva.

She also produced the Zurich section (the first 33 pages) with contributers support.